On Wednesday last week I had the pleasure of attending the press preview event for ST Girls. VIP guests and press members were invited to the sleek The White Space venue to get a sneak peak of the Dutch brand’s Autumn/Winter 2013 range for fashion forward girls.
The event featured the full forthcoming collection with an enchanted forest magical theme. There were three prominent colour stories, with azure blue, bright pink and peacock green with hints of red and black in a great print. I love how this brand is not afraid such grown up colours, styles and prints for little girls. It works so well for the little fashionistas!
Another colour story was using simple and chic colours; navy, red and grey but it looks anything but school uniform! The prints on chiffon blouses and dresses were just gorgeous!
A smaller but very sophisticated colour story was simply nude, grey and black with lace print t-shirts and outerwear with military details. The collection is complete with coordinating accessories and baby girl bodysuits.
As well as seeing the full Autumn/Winter range, guests had the opportunity to see the collection on the sweetest models as they performed a conceptual catwalk show which went straight on my instagram!
One of the great highlights of the evening was the live acoustic performance by the UK ambassador of the brand, singer Tallia Storm. She modelled a great outfit from the collection and VIP guests left in awe of the teenage singer with an enormous talent. Refreshments in the form of mini burgers and macaroni cheese along with bespoke colourful fruit cocktails in potion bottles were served throughout the evening adding even more fun and character to the event.
The event was private and by invite only. Both the event and the guest list was managed by the ST Girls UK PR team at Circus London PR.