The English National Ballet has undergone a rebrand with the help of British Fashion Designer, Vivienne Westwood. The images from the new campaign are to celebrate a mix between the modern and traditional ballet, showing ballet dancers wearing creations from the Vivienne Westwood label. The new campaign is to represent the perfect collaboration between classic and traditional dance while making it contemporary using such a highly iconic fashion brand, with great British heritage. With a new logo, website and imagery the rebrand does just this.
‘I am thrilled that Vivienne Westwood has agreed to let us use her clothes in our first campaign,’ said ENB artistic director Tamara Rojo. ‘It’s a dream come true to be able to collaborate with someone of such stature. Her designs capture the creativity and ambition of our dancers who, in turn, add drama and movement to the clothes.’
You can see the exclusive behind the scenes video below;
This news comes at a time when musical Les Misérables becomes a movie which has already won many awards and been nominated for many more. It is ironically appropriate given that the setting of Les Misérables is the French Revolution. A time when ballet was undergoing a great deal of change, at that time going to the ballet was like going to the cinema in this era.
This is an exciting collaboration bring together Fashion, Style and classical dance with contemporary art ♥
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