Brand new childrenswear agency Circus London PR has announced it’s highly anticipated launch, specialising in press and PR services specifically for children’s brands. Covering international brands across the UK, Circus London represents leading names in childrenswear, including retro inspired LA label Junk Food, fun accessories brand SpiritHoods Kids, fashionable Dutch brand SuperTrash girls, cute baby brand Imps&Elfs and my new favourite brand for kids; New York based Sierra Julian.
I was lucky enough to be invited to the first ever Circus Party press day at Shoreditch House, meaning I was lucky enough to see some of the adorable brands they represent including more well known designer brands such as Stella McCartney Kids, Roberto Cavalli and Junior Gaultier. The brands were presented well and it was so nice to finally put names to faces for the Circus London team, who happily talked guests through the brands and the forthcoming ranges.
One of the more well known brands represented on the day was, Childs Play, one of the largest and exclusive independent childern’s stores established since 1990. I was introduced to Sierra Julian, a brand that debut their first collection in the UK, in June; a brand that is already well established in the US present in over 80 boutiques and started by Sophie Jawarski providing formalwear in the most adorable and luxurious fabrics from the age of 6 months to 12 years. My favourite piece from the forthcoming Autumn/Winter 2013 collection has to be the aqua and grey polka dot dress, mixing fabrics and print. The use of soft leather in a emerald green jewel tone mixed with a polka dot grey top looks so on trend and adorable. The brand is well-known for printing textures on tops, for both boys and girls.
The next brand made infamous for kids by Justin Bieber was SpiritHoods Kids, a brand incorporating fun and inspiring fashion making inspirational accessories for kids. I was blown away by their newest addition to the range, which has headphones and a lead which connects to your iPod! Keeping in-tune, warm and looking super trendy! SuperTrash girls looked amazing and was displayed well. ‘The ST. woman combines outspoken personality with effortless style’ this is the inspiration behind the girlswear collection. The ST Girls collection is one of the newest ranges to be added to the SuperTrash umbrella of brands, targeting girls who are mini stylistas just as their fashionable older sisters or mummy. With grown up prints, smaller sophisticated accessories and a colour pallette mixing deep jewel tones with blush pinks and blacks; this brand is right on trend for Autumn Winter 2013.
Imps&Elfs was the cutest brand on display purely because it was all so small and mini, using cute prints and graphics with a subtle colour pallette. The brand aims to cut out the frills and fancy bits, concentrating on the shape of babies and toddlers. Much like designer brand Stella McCartney, all clothing is made from organic cotton. Finally, there were some favourite designer brands such as Stella McCartney Kids, Paul Smith Junior and some other well-known designers who showcased as Global Kids Fashion Week.
After speaking to the lovely Circus London team and admiring the gorgeous kidswear brands I made my way back home to pick up my own little Angel (missing yummy mummy Louise Redknapp by a matter of seconds) but not without a fantastic goody bag with the latest ST magazine, a Imps&Elfs bodysuit and many sweet treats but to name a few.
Already looking forward to the next Circus Party ♥
- Child models gear up for the first Global Kids Fashion Week in London (fashion.telegraph.co.uk)
- Stella McCartney Collects OBE From The Queen In Navy Skirt Suit (graziadaily.co.uk)
- Alessandra Ambrosio and her adorable mini-me daughter co-star in latest campaign for London Fog
- London Debut for Global Kids Fashion Week (secretstylefile.wordpress.com)
- Classic Stella McCartney with a twist at Paris Fashion Week (secretstylefile.wordpress.com)
- Mothers and their daughters go shopping at Harrods (fashion.telegraph.co.uk)
- Baby A Debuts at Start Rite Shows Party Show (secretstylefile.wordpress.com)
- Global Kids Fashion Week Round Up
- Baby Style ♥ Zara Kids